Who We Invest In

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graph of early stage funding calculations

Who we partner with

We enjoy working with fast growing companies and we also love companies that aren’t hockey-stick rocket ships. More importantly we look for companies with self-aware, coachable founders who value long-term partnerships that expand beyond capital.

Portfolio Company Characteristics

Early-stage B2B/Enterprise software companies


  • Minimum $500K Revenue + near profitability
  • 30%+ YoY revenue growth
  • Predictable revenue. We value both subscription and services revenues.

Founders focused on revenue growth
vs fundraising rounds

We prefer entrepreneurs who are closing sales and building sustainable value over winning pitch competitions.

Founders hungry for operational help

Execution-oriented entrepreneurs ready to leverage
Novel’s strategic and sales support.

Companies seeking capital targeted for
revenue growth vs R&D

Companies, with product in market and paying customers, looking to invest in additional sales and marketing resources to capitalize on near term market opportunity.

Portfolio Companies that we have invested in and partnered with

    MyMajors is an EdTech company that            assists students in identifying a major,          career, and college through student                friendly assessment technology

      Branching Minds is an EdTech company            that helps teachers create personalized            interventions for students.

Precise Telehealth is a MedTech company that provides telemedicine to patients with highly complex conditions or multiple co-morbid chronic conditions.

Learn more about our other portfolio companies here!
We are a great fit if…

You are a bootstrapped company

Entrepreneurs raising a meaningful amount of capital for the first time appreciate our simple, speedy and transparent investment process along with the strategic and sales help they get when they join the portfolio.

You have prior Angel or VC Investment

We play well with other investors like Angel or Venture Capital. Previous investors appreciate the flexibility of our approach, minimal dilution and the sales help we provide. Plus you don’t have to spend all the time back and forth determining the fair valuation for your company.

You are looking for a bridge round

Entrepreneurs who want bridge loans now to help them capitalize on market opportunities and reach critical valuation milestones, before they spend the energy and time required to raise their next major round.

You are looking to wrap up your current fundraise

Don’t be afraid to mix and match. If you have a portion of your fundraise completed and you want to get back to
running the business we can provide the additional capital you need with our RBF investment.

Explore Success With Us