Who We Invest In

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Who We Partner With

We enjoy working with fast-growing companies and we also love companies that aren’t rocket ships. More importantly, we look for companies with self-aware, coachable founders who value long-term partnerships that extend beyond capital needs.

Portfolio Company Characteristics

Early-stage B2B/Enterprise software companies

We seek companies with more than $500K in revenue, that are near profitability, have 30% YoY growth and predictable revenue. We value both subscription and services revenues.


Founders focused on revenue growth
versus fundraising rounds

We prefer entrepreneurs who are closing sales and building sustainable value over winning pitch competitions.

Founders hungry for operational help

Novel wants execution-oriented entrepreneurs ready to leverage our strategic experience and sales expertise.


Companies seeking capital targeted for revenue growth vs R&D

We seek companies with product-in-market and paying customers that want to invest in additional sales and marketing resources to capitalize on near-term market opportunities.

Portfolio Companies that we have invested in and partnered with

MyMajors is an EdTech company that assists students in identifying a major, career, and college through student friendly assessment technology.

Branching Minds is an EdTech company that helps teachers create personalized interventions for students.

Precise Telehealth is a MedTech company that provides telemedicine to patients with highly complex conditions or multiple co-morbid chronic conditions.

Learn more about our other portfolio companies here!
We Are a Great Fit If …
We Are a Great Fit If …
We Are a Great Fit If …

You are a bootstrapped company

Entrepreneurs raising a meaningful amount of capital for the first time appreciate our simple, speedy, and transparent investment process, as well as the strategic and sales help we offer.

You have prior Angel or VC Investment

We play well with others. Previous investors appreciate the flexibility of our approach, minimal dilution, and the sales help we provide. Plus, you don’t have to spend all the time determining a fair valuation for your company.

You are looking for a bridge round

We want entrepreneurs who need investment now to help them capitalize on market opportunities and reach critical valuation milestones before they spend resources to raise their next round.

You are looking to wrap up your current fundraise

Don’t be afraid to mix and match. If you have a portion of your fundraise completed, we can provide the additional capital you need to get you back to running the business.

Explore Success With Us