Free Startup Business Resources

5 Books Every SaaS Founder Should Read We know how busy tech founders are. Between talking with investors, keeping employees happy and productive, and, you know, actually running your company, it can be hard to find time to read. However, founders should know they...

When is Venture Debt Right for Me? Venture debt can be an efficient and useful way to accelerate your company’s growth, but it may not always be right for every founder. In our experience, there are a handful of use cases that work best with revenue-based financing....

4 Tips on Bootstrapping Your Company When first starting your company, there aren’t many funding options available to you. You’re way too early for banks, and angel investors typically want to see at least an MVP before making a decision. If you’re able to get a...

Defining Your Ideal Customer Profile Many software companies fall into the trap of targeting too broad of a customer base. While it may be true that your product is a good fit for a variety of customers, it’s important to begin with a very specific target. Once you’ve...

Everything You Need to Know About Hiring Your First Salesperson Hiring the first salesperson at your SaaS company is one of the most important decisions you’ll make as a founder. If you make the right decision, you’ll begin to create a sustainable revenue stream, and...

Understanding and Extending Your Company's Runway  Why Understanding Your Company's Runway is Important If one thing has been made clear by the pandemic, it’s the importance of being prepared for the unexpected. While we can make reasonable assumptions for what the...

Reducing Gender Bias in Investing  The problem In 2020, female-founded startups globally received $4.9 billion in venture funding, a 27% decrease since 2019. Additionally, the proportion of venture dollars to female-founded companies declined as well, from 2.8% to...

Customer Acquisition Cost (CAC) Customer acquisition cost (CAC) is another unit economics measurement your B2B software business should be tracking. Why should I track customer acquisition cost? Customer acquisition cost, as the name implies, is the cost of bringing...

Customer Lifetime Value Customer lifetime value (LTV) is one of the most important unit economics measurements your B2B software company should be tracking. What is customer lifetime value? Customer lifetime value is an important metric, since it can be directly...