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Is Now the Right Time to Market Your B2B Company?
Is Now the Right Time to Market Your B2B Company? Marketing drives sales. For B2B companies, marketing is used to build brand awareness, and fill the top of the sales funnel. Beyond word of mouth, marketing efforts often facilitate the earliest contact potential...
Raising Growth Capital: The Ultimate Guide
Raising Growth Capital: The Ultimate Guide Getting to product-market fit is one of the most difficult challenges every tech founder faces. Once reached, it can feel like the finish line of a long race. The truth is, it’s the starting line. It’s at this point that a...
When You Should Use Upfront Capital to Get Funding
When You Should Use Upfront Capital to Get Funding After years of supporting founders with RevShare Capital, Novel Capital launched Upfront Capital, a simple and straightforward way to trade future subscription revenue for immediate capital. For businesses with...
3 Successful Startups Powered By Revenue-Based Financing in 2021
3 Successful Startups Powered By Revenue-Based Financing in 2021 We’re often asked if, and when, revenue-based financing makes the most sense for a SaaS company. Though there’s no one-size-fits-all answer to this question, there are some recurring patterns with...
Hiring Your First Sales Team in Early-Stage SaaS Startups
Hiring Your First Sales Team in Early-Stage SaaS Startups You ran with an idea, created a product, launched your company, and found product-market fit. Now, you’ve been grinding away at sales. You (and your co-founders) lead the sales process, doing everything from...
Key Alternatives To Traditional Venture Capital for SaaS Founders
Key Alternatives To Traditional Venture Capital for SaaS Startup Founders Compared to a decade ago, the funding landscape for tech companies has changed dramatically. Where venture capital and interest-based loans were the historical status quo for businesses, a wave...
2 SaaS Founders On How Their SaaS Financing Methods Differed
2 SaaS Founders On How Their SaaS Financing Methods Differed For tech founders, it’s not easy finding the right funding strategy for your business. We know this firsthand since we’ve been through the fundraising gauntlet as entrepreneurs ourselves. To help ease the...
Why Pro-RBF Isn’t The Same As “Anti-VC”
Why Pro-RBF Isn't The Same As "Anti-VC" Ten years ago, there were few options available to tech founders outside of venture capital and traditional, interest-based loans. Now, alternative financing options are expanding horizons. Led by revenue-based financing as well...
What You Need to Know about Fundraising Options for SaaS Businesses
What You Need to Know About Fundraising Options for SaaS Businesses Software-as-a-Service (SaaS) has changed the way businesses operate on a global scale. We’ve seen small, hungry SaaS businesses enter the pantheon of massive, global companies (Salesforce, Slack)....