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At Novel, we invest in entrepreneurs with the passion to transform their idea into a product, the grit to earn paying customers, and the commitment to deliver on their promises.

Our portfolio includes some of the most courageous, results-oriented people we’ve ever met.

Abodo company logo
Adobo company logo
Branching Minds company logo
Branching Minds company logo
Class Wallet company logo
Class Wallet company logo
DIVVY HQ company logo
DIVVY HQ company logo
Elevate K-12 company logo
Elevate K-12 company logo
encounter company logo
Gobel Group company logo
Gobel Group company logo
gremlin social company logo
Gremlin Social company logo
ipost company logo
Precise Telehealth company logo
RACK Performance company logo
RACK Performance company logo
UDB company logo
UDB company logo
WISBOO company logo
WISBOO company logo
YACHT Life company logo
YACHT Life company logo
Zype company logo
Zype company logo
Portfolio Spotlight
Open Reel company logo

“Initially, partnering with Novel was about access to non-dilutive capital. What we found along the way was that we also acquired a breadth of industry knowledge, strategic value, and a tremendous network that has been invaluable to our growth.”

Lee Firestone, CEO OpenReel, NY
Passage company logo

“Rather than just being a source of funding, the Novel team has been able to share entrepreneurial lessons (helping us avoid some key mistakes) while providing invaluable sales and marketing resources. Most of our investors simply want a report on what their funding is doing. Novel, however, wants to help us make our funding do bigger things!”

Alex Linebrink, Passage, Detroit, MI
My Majors company logo

“When we received highly competitive National Science Foundation SBIR Grants totaling nearly $1 million we were encouraged to seek out additional venture capital investment to accelerate growth. We did not feel comfortable with any of the VC potential partners we met. They seemed pretentious and wanted an equity position in the company. Then we met the Novel leadership. They seemed genuinely interested in us and our business and were willing to invest capital and resources to help develop our sales strategy. Once funding officially closed, they spent significant time with our management team. Although they have substantially grown since our initial engagement, they still make time to provide feedback and advice when we need it.”

Guy Townsend, MyMajors, Kansas City, MO
Zype company logo

“We value Novel’s integrity and commitment to their word. We also appreciate honest, candid and precise advice. While all partners offer help, this team delivers. In addition, they have an understanding of the challenges of a growing business and know when and how to provide meaningful guidance.”

Ed Laczynski, Zype, New York City, NY
hands shaking to represent non-dilutive funding agreement
handshake representing non-dilutive funding agreement
folded hands
graphs and charts