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Why We Started Novel

We started Novel Growth Partners because we saw too many entrepreneurs struggle to raise the right kind of capital for their companies when they needed it. 

And as a team full of former startup founders, we understand well the challenges entrepreneurs face to quickly raise capital with limited resources. Throughout our entrepreneurial journeys, we struggled with the common obstacles that often thwart founders’ fundraising goals.

Banks are too restrictive to invest in early-stage companies that do not have meaningful assets. Traditional venture capital models only invest in companies with a hockey-stick growth profile that many early-stage companies don’t fit. And depending on where you are in your business journey or what type of business you want to build, equity investment simply may not be the best tool.

But through those struggles, the Novel team learned that there are better, more creative solutions to help growing companies fuel their futures. The solution for us was Revenue-Based Financing (RBF), a more flexible tool that allows us to invest in a larger number of early-stage entrepreneurs.

That ability to help more people is core to what Novel aspires to achieve. We’re a mission-driven organization that wants to help change the culture of startup investing in early-stage businesses. Our RBF tool will not only benefit more businesses that need capital on fair terms but also show the world that there are other successful sources of capital outside of traditional Venture Capital.

Ethos / Values


  • Strive to be simple, direct, and transparent.
  • Recognize the challenges of the entrepreneurial journey. Put the Entrepreneur first.
  • Maintain integrity and accountability in all our interactions.
  • Are capital entrepreneurs. We embrace the entrepreneurial experience ourselves.
About us

Our Team









Senior Analyst



Operating Partner